Thu, 12 March 2009

A Very Rare Opportunity

  • That's me setting up one of the Koolister's. If the picture looks a little wonky, it's because the guitar is a lefty. (Photo courtesy of Toni Rutanen)
  • Not a bad way to cover a floor (notice the air humidifier on the top-right-corner, I didn't want any cracked guitar tops on my consciense)
  • Shooting tethered from a studio stand to RetroFokus' trusty PowerMac G4 Quicksilver
  • Another setup shot from the RetroFokus studio

It takes guts to put up a guitar brand and start importing them to a small country like Finland. Jali who imports his own brand, Koolister, has this really cool vibe in his business and it was a real (and rare) pleasure to help him out in promoting his guitars and basses.

The studio floor was filled with guitar cases and cardboard boxes with electric and acoustic guitars and basses in them. The lighting set-up was pretty simple with overhead softbox, striplight on the side and gridded light for the background. I used pretty extensively my best studio friends, diffusion panels. Even if the softboxes have two panels, it takes a large diff panel to really bring depth to the pictures. They are also golden in bringing out the specular highlights from the chrome parts.

(Pictures: Canon 1Dmark2 and 5D, 16-35 2.8L II, 300 2.8L IS)
Written by Mikko Niemelä on Thu, 12 March 2009